Adidas Soho

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Description

“Customers can scan posters to reveal three different experiences and learn more about each product innovation:

4D: 3D printed mid sole that is made with light and oxygen using Carbon digital Light Synthesis technology combined with data-led design innovation. The AR experience comes to life as a fluid art piece that shifts and moves with your perspective.
FUTURECRAFT LOOP: Gen2 is the first proof of concept for adidas’ 100% recyclable performance running shoe. The LOOP CREATION PROCESS is a closed loop design and manufacturing model for creating one material sportswear that is made to be remade. The AR experience showcases the LOOP journey from discarded plastic to performance trainer.
UNIFORIA: The official match ball for Euro 2020 features a design symbolising the crossing of borders and blurring of boundaries to reflect the competition’s first transcontinental tournament. The ball’s design brings you into an AR game experience where you can take to the field for a free kick challenge with the ability to share scores to Instagram Stories and invite friends to compete.”

Role: Software Program Manager

In collaboration with: the Mill

Duties included:

Feature development for target recognition, QR code recognition, and interactive game modules on Spark AR toolchain
Coordination with technical art teams and QA of effects before deployment
Troubleshooting with event staff at location during install