Description
“Starbucks built its holiday-themed AR effects using Facebook’s Spark AR platform, including new computer vision technology that lets the camera identify which of the four cups it’s looking at to trigger the correct effect. Target tracking lets the camera track the cup’s location within its field of view and anchor the AR content onto it. A select number of Starbucks locations will also feature special signage to remind patrons to try the tech out in person.”
Read the announcement here.
Starbucks Holiday Cups
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Starbucks Holiday Cups *
Role: Software Program Manager
Duties included:
Driving product goals for computer vision team to develop cup tracking technology and updates to recognition technology
Development, deployment and QA of server-side backend and Instagram camera UI… All keeping in mind holiday production freezes
Creation of 4 cup tracked effects with vendor, and coordination with business development and Creative Shop for execution of activation