Spark AR x Tate Britain
*
Spark AR x Tate Britain *
Description
“Today, Facebook is sharing our work with Tate — a Spark AR-powered exhibit created as part of Facebook’s broader AR/VR efforts — that transforms works of art to help people connect with different paintings and the stories behind them.
We worked closely with Tate, along with Facebook’s Creative Shop and The Mill, to reframe eight pieces at Tate Britain using the Spark AR platform, letting museum-goers view select pieces with more depth, context, and background than ever before. Using the Instagram camera, visitors simply scan the Tate’s Instagram name tag to activate the experience. From there, they’ll be greeted by a welcome message and a map to help them navigate their way to each of the eight AR-enhanced paintings.”
Read the announcement here.
Role: Software Program Manager
Duties included:
Development of new features to enable exhibit, including CMS integration, local tracking on mobile, and backend services
Collaboration with Instagram camera team to enable QR code recognition and UI/UX to serve public facing user
Coordinate 3D technical art with vendor and business development to deliver art pieces